Boosted posts
Why your boosted post got likes but no sales
You paid to boost a post, the likes came, and nobody bought. Here is why that happens and what to change before you spend again.
Read the guide5 min read
Budget
How much should a small business in Nigeria spend on Facebook ads?
There is no magic amount. Here is a simple way to work out a daily ad budget from your own profit, so you never spend more than a sale is worth.
Read the guide6 min read
Audience
Who should see your ad? Choosing the right audience
Showing an ad to everyone is the fastest way to waste it. A plain guide to working out who your real customers are and aiming your ad at them.
Read the guide5 min read
Budget
When should you stop a Facebook ad that isn't working?
How to tell the difference between an ad that needs more time and one that is simply burning money, and what to do about each.
Read the guide5 min read
Fashion
Facebook and Instagram ads for fashion and clothing brands
A practical guide for boutiques, tailors and clothing sellers: what to show, who to show it to, and how to turn admirers into buyers.
Read the guide5 min read
Food
Facebook and Instagram ads for restaurants and food businesses
For restaurants, caterers, bakers and food vendors: how to advertise to people close enough to order, at the times they are hungry.
Read the guide5 min read
Real estate
Facebook and Instagram ads for real estate agents
Property ads attract many curious people and few serious ones. How to write and aim an ad so more of your enquiries come from real buyers and tenants.
Read the guide5 min read
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